Buy or Bye – Blanx Pro Toothpaste

I’ve always been a little self-conscious about my teeth. They’re not wonky or crooked, and I’ve never had braces; however redheads tend to have yellower teeth. The science behind this is that, not only do we have thinner skin, we also have less enamel, so the next layer of the tooth (the dentin), which is more yellow, shows through more.

I mean, the amount of tea I drink on a daily basis probably doesn’t help, but for the most part, we’ll blame genetics. Thanks, Dad.

I was sent the new BlanX Pro range to try out. The products retail at £6 a tube, but are currently on offer at Boots for £4 each. BlanX seems to make for easy, affordable, at-home whitening with no extra effort other than brushing twice daily.

With each toothpaste, you get a BlanXometer, which shows nine different shades of whiteness. Three are more yellow tones, three are greyish and the other three are a brighter white. Before using the product, my teeth were between a two and a three on the ‘yellow’ scale. I really like the idea of using a BlanXometer as you can physically see and document the changes in your teeth. I was desperate to up them at least a shade or two.

Now, there are three different products in the range: Pure White, Glossy White and Fresh White.

Their products are marketed in a very similar way. A peroxide-free, non-abrasive, gentle toothpaste for everyday use. It is said to fight against bacteria, counteract plaque and provide a whiter smile.

I went onto the BlanX website and found that the product descriptions were the same, all but a sentence each. With such similar promises, I went and took a look at their ingredients to figure out the real difference.

Each toothpaste contains between 25 and 30 ingredients. Of these, a lot of ingredients are exactly the same, with the exception of a few.

The BlanX Pure White toothpaste’s additional ingredients are:

Peppermint oil, Sodium Benzoate (preservative), Anethole (flavouring), Eugenol (anti-inflammatory) and CL 77891 (white pigment).

The BlanX Fresh White toothpaste’s additional ingredients are:

Zinc PCA (reduces effects of erosion), CL 74160 (tint) and CI 42090 (colourant).

The BlanX Glossy White additional ingredients are:

Synthetic Fluorphlogopite (found in non-plastic glitter/shimmers) Tin Oxide (creates glaze), Benzyl Sallcylate (scent), Linalool (naturally occurring alcohol), CL 77891 (white pigment).

I asked BlanX to respond as to why the products all contained similar ingredients and product information.

They said: “The 3 PRO products are a range, so there will be similarities. They are all designed to perform the same cleaning and whitening function, but each offers a slightly different sensory experience (taste/sensation). So for this reason, the majority of ingredients and descriptions are going to be the same”

Personally, I would have preferred if the range offered something very different with each product. Or for example, if each product was a different stage, for different degrees of whitening. Without doing deeper research, it is difficult to notice the differences between each product.

That being said, I would like to end this mixed review on a positve. After using the Pure White toothpaste for around a week, I had already started to notice a difference on the BlanXometer. I was now edging from a 2-3 to a 1-2, having whitened around one shade whiter.

I would like to thank BlanX for the products. I want to disclaim that these are not bad products, I did see some results, however I just feel I may have been expecting too much from them.

I

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