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Spring has officially arrived, and has brought with it a whole host of new beauty launches. As the seasons shift, so too has the beauty industry, with a real focus on light textures, long-lasting formulas and fresh fragrances.
As I’ve swatched and spritzed my way through the month, I’ve discovered some serious gems, from a glow-boosting lotion to staining lip liners and a lot of fragrance. One of my favourite perfume brands, Phlur, has launched not one, but two new products this month, while Elemis and Sol de Janeiro have introduced new textures to their lineups. I’ve discovered some staining lip liners unlike any I’ve tried before, and some formulas I expect will become staples by summer.
These are the standout beauty launches I’ve been testing recently from Elemis, Kulfi, Sol de Janeiro and more this March.
Kulfi Lassi Lips Staining Lip Liner – £24
South Asian-inspired US-based beauty brand Kulfi has launched a first-of-its-kind hybrid chubby liner that both defines and stains, and it genuinely feels like a fresh take on the category. I didn’t love the Huda Beauty lip contour stains, and while Sacheu and Wonderskin’s paint-on formulas are great, I do love the convenience of a pencil/crayon format.
The creamy outer layer glides on like a traditional liner, making it easy to shape and slightly overline if that’s your thing, while also preventing feathering throughout the day. As the product wears down, it leaves behind a soft-focus stain that subtly enhances your natural lip tone. It’s designed to last up to 12 hours, giving that blurred, lived-in effect without the need for constant reapplication. The formula is also infused with peptides to support collagen and vitamin E to keep lips hydrated and comfortable.
The liners are available in seven shades – I’ve tried La La La, Flames and Platonic. They’re super creamy, really forgiving, and easy to blend out before they set, but I have found that they pull slightly cooler than I’d like, which is worth noting depending on your undertone, but the finish is gorgeous. Once it sets, the stain lasts really well without going patchy or dry, which is where a lot of similar products fall down.
Sol de Janeiro Cheirosa Jelly Perfume Balm – £25
Solid fragrances have been emerging as a major theme in the scent sector, with brands like Tenth Muse leading the charge (I also loved the Lush perfume balms that came out last month). But always a brand known to have a little fun, Sol de Janeiro has launched a pioneering entry into the jelly-textured stick fragrance trend.
The Cheirosa Jelly Perfume Balm is a translucent, alcohol-free balm designed for easy, mess-free fragrance top-ups throughout the day. It melts into the skin on contact, delivering a soft but noticeable scent that lingers for up to 10 hours. The Cheirosa 68 version that I’ve tried blends pink dragonfruit, Brazilian jasmine and ocean air for a light, fruity-floral finish. The brand has also released the jelly perfume balms in the original Cheirosa 62 for a warmer and more gourmand offering.
The compact size is so convenient for keeping it in my bag for quick top-ups, and it’s ideal for situations where spraying perfume feels a bit much. Definitely a holiday-coded scent, I feel like this is going to find itself as a beach bag essential in 2026.
Phlur Rose Whip Deodorant – £20
This is part of the growing category of deodorants that double as skincare, and it’s a surprisingly elevated take on something quite functional. Designed to neutralise odour for up to 48 hours, it uses ingredients like arrowroot powder and zinc ricinoleate to keep things fresh without relying on aluminium.
As well as keeping things smelling fresh, the formula also features algae and tamanu oil to moisturise, plus salicylic acid to help brighten underarm skin and smooth texture over time. The latest scent joins the brand’s Father Figure and Vanilla Skin deodorants, both of which I love, with Rose Whip delivering an entirely different scent profile.
With notes of pink pepper, rose and musk, this soft, modern floral is really lovely. If you like Glossier You or M&S’s Pink Pepper EDP, this will be right up your street. It applies smoothly, doesn’t leave residue, and feels gentle even after shaving, which isn’t always the case with natural formulas.
Elemis Pro-Collagen Rose Essence-in-Lotion – £64
Elemis launched a new cream cleanser in January and I’ve adored it so much, I’ve almost finished it already. Now, the brand has released a Pro-Collagen Rose Essence-in-Lotion, which blurs the line between an essence and a moisturiser. It’s designed to be the ‘prep’ step that boosts everything else in your routine a bit like a milky toner, though not quite.
The texture is silky and lightweight, but more substantial than a typical essence, helping to layer hydration without feeling heavy or sticky. It’s clinically proven to double hydration after just one use and is designed to leave the skin feeling plump, smooth and more receptive to serums and creams applied afterwards.
The rose scent isn’t my favourite, personally, as I much prefer Elemis’ original fragrance, but it does feel luxurious to use and gives that subtle, dewy glow that makes everything else sit nicer on top. It is on the pricier side, but it does feel like a treat to use, especially if you enjoy a more elevated skincare routine.
Sabrina Carpenter Sweet Tooth Lemon Pie Eau de Parfum – £26.99
Sabrina Carpenter has expanded her Sweet Tooth fragrance collection, and Lemon Pie is unexpectedly delicious. Gourmands are having a real moment this year, and this one leans fully into its dessert inspiration. Lemon Pie opens with a citrusy mix of candied lemon, Italian bergamot and neroli, before softening into a floral heart of jasmine, orange blossom and violet with a dash of Limoncello.
The dry-down brings with it a wave of digestive biscuit, vanilla whipped cream and tonka bean creating a sweet, comforting finish. I can see this being a really popular choice for spring, especially if you’re into gourmand scents but want something a bit lighter and more wearable for daytime.
Lush Sticky Dates Glitter Mist – £18
Sticky Dates was already a fan-favourite scent for Lush – because who doesn’t want to smell like a sticky toffee pudding (another good enough to eat fragrance moment). New for Easter, this glitter mist version is essentially a body spray infused with shimmer, designed to leave both a scent and a subtle sparkle on the skin.
The fragrance itself is rich and sweet with notes of sticky date syrup, caramel, and creamy vanilla, with a slight woody base of sandalwood and benzoin. The formula uses carrageenan to help soften the skin while ensuring the glitter distributes evenly with each spray.
The plastic-free glitter is noticeable but still fine enough to look flattering rather than chunky. It’s probably not an everyday product for me, but perfect for evenings, holidays or when you want something a bit more fun.
Living Proof Clarifying Detox Shampoo – £32
Living Proof’s dry shampoo is among the best money can buy, so why I’d never tried one of their actual shampoo formulas is beyond me. I’ve rectified that this month with their new Clarifying Detox Shampoo, which is a deep-clean product designed to reset the hair. It works to remove build-up from products, pollution and even hard water minerals to leave hair feeling squeaky clean and ready for a fresh start.
It uses activated charcoal to absorb excess oil, along with a chelating agent to tackle heavy metals and a surfactant blend to cleanse away environmental stressors. Despite being a detox shampoo, it’s formulated to avoid stripping the hair or leaving it feeling overly dry, but I have found that I like to use it as a first shampoo, and go in with something a little more hydrating after, which is just my personal preference.
It’s a great weekly reset if you use a lot of styling products or live somewhere with hard water.
Phlur Honey Moon Eau de Parfum – £99
A softer, more intimate take on gourmand fragrance, Honey Moon sits close to the skin for an intimate scent that is grounding and addictive. It’s been inspired by the lunar renewal and ‘the quiet transformation of nectar into honey’, with notes of mandarin and lavender, manuka honey and saffron to bring warmth before settling into a base of tonka and sandalwood.
This is probably my standout fragrance from this edit. If you’re moving away from heavier perfumes and want something more subtle and skin-like for spring, Honey Moon is perfect way to usher in the spring/summer fragrance season, as we continue to see a shift toward skin-close, mood-led scents. Read more about my favourite Phlur fragrances here.
