Meet Beff

Beffshuff is a dog-loving, gig-going, leopard print-wearing, David Bowie-obsessed 24-year-old content creator and journalist from Stoke-on-Trent, Staffordshire.

Hey. I’m Bethan Shufflebotham – or at least, that’s what my byline reads at work. My friends call me Beff, or B.

I’m a First Class Honours, NCTJ accredited journalist currently writing for the Manchester Evening News having started my career at StokeonTrentLive and The Sentinel. I’ve also worked for Coventry Live, Cheshire Live, Staffordshire Live, Northants Live, TeamDogs, 2Chill, as well as national titles including The Mirror, The Daily Star and The Express. 

But one thing throughout those years has been constant – beffshuff.com.

Originally launched in 2016, beffshuff.com featured mostly beauty reviews about matte liquid lip colours and strobe highlighters having spent all my Sunday wages in Boots, where I worked as a healthcare advisor throughout university.

Now, six years on, you’ll find I love making everyday outfits exciting, choose gin cocktails over rum, get my nails and brows done professionally – but not as often as I should – and read a lot of nonfiction books.

I also publish a number of theatre reviews at my favourite Staffordshire venues – The Regent Theatre and New Vic – as well as general lifestyle content, beauty reviews and what might be considered love letters to my home city of Stoke-on-Trent. 

I’m a huge advocate for Staffordshire, and you’ll find me frequenting independent eateries, painting pottery or talking about local musicians on The LeopHEARD Podcast – when I’m not cuddling my dogs, obviously. 

If you’ve not realised by now, I’m not the kind of person who can sit still and I certainly don’t know what relaxing is. Time spent doing nothing very much feels like time wasted – unless it’s rewatching Gossip Girl in its entirety.

Alongside my shortlisted blog, I also write about my rescue dogs, Phoebe and Frank (yes, a F.R.I.E.N.D.S reference) at Lady & The Scamps – a dog blog all about the best walks, natural treats, pet-friendly pubs and products.

If you would like to contact me regarding a collaboration or sponsored post, my email is beffshuff@gmail.com.

If you just want photos of cute dogs, then you’ll want Lady & The Scamps.

Where I am

Staffordshire, UK

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