Meet Beff

Beffshuff is a dog-loving, gig-going, gin-drinking, Bowie-obsessed, 20-something blogger, journalist and photographer from Staffordshire.

Hey, hello, hi! I’m Bethan, but you can call me Beff, the fashionable journo who runs

I earned my style guru status in the StokeonTrentLive office after turning up to work in unconventional colours and pattern clashes. They even let me relaunch the weekly Street Style feature, finding out where people bought their awesome outfits.

So – what do I do?

Beffshuff is the life writer for StokeonTrentLive, Staffordshire Live and Cheshire Live. In 2019, I was shortlisted for Blogger of the Year at the O2 Media Awards, as well as the Midlands Media Awards, alongside Newcomer of the Year.

I graduated with a First Class Honours in Journalism and haven’t stopped writing since. I’m the kind of girl who can’t sit still.

Speaking of – I also run Lady & The Scamps, a dog blog all about the best walks, natural treats and pet-friendly pubs with my two rescue dogs, Phoebe and Frank.

If I’m not writing, you can find me hosting The LeopHEARD Podcast, having a good old natter with people from the Staffordshire and Cheshire music industry.

When I’m not in the office, or tapping away at the laptop in one of Staffordshire’s independent bars, you’ll find me rooting through the rails at vintage shops, or cuddling the dogs on the sofa.

So what can you find on features a collection of articles from a woman stumbling through her 20s with a killer wardrobe.

From bargain beauty buys to my latest vintage find – but also reviews of books, theatre shows, food, gin and amazing indie businesses in Staffordshire.

I’m mega passionate about supporting small and shopping local, and I’m lucky to work in a city centre with an abundance of talented creatives. Being a local journo, I’m usually the first to know they’re open, too!

Beffshuff regularly produces honest beauty, thrifty fashion and lifestyle content to help you navigate your 20s, all the while supporting indie businesses. If you would like to contact me regarding a collaboration or sponsored post, my email is


  • All photos are my own unless stated otherwise. I therefore own all of the copyrights.
  • All of the products featured on have been purchased by myself unless stated otherwise.
  • If products have been gifted, this will be stated at the end of the post.
  • Posts where I have received monetary compensation will be marked clearly with AD* and products in the post relative to the AD will be marked*.
  • I only use no-follow links on in order to comply with Google’s guidelines.
  • Affiliate links will be disclosed at the end of a post.
  • My opinions are always honest regardless of whether the product has been gifted or not.
Where I am

Staffordshire, UK

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