AD | Stepping into spring in style with intu Potteries

Ad – this is a sponsored collaboration with intu Potteries – all views are my own

Intu centres are springing up all over the country, from Intu Trafford to Intu Lakeside. Here in Staffordshire, we have Intu Potteries. It has transformed what was becoming a run-down shopping centre into a vibrant shopping hotspot, cinema and dining plaza.

From 20 March, for six weeks, Intu Potteries had a blooming stunning (pardon the pun) instillation on display in the shopping centre, consisting of five mannequins donning outfits made entirely of flowers.

The centre has been working with local florist, Natalie’s Florist, to create the designs for the SS18 campaign.

Marketing manager, Sandrine Rutter, said: “We want shoppers to take inspiration from our five flower mannequins and tailor to their own style.” So that’s exactly what I’ve done!

The theme I was given to work with was Club Tropicana, along with a £100 gift card* to spend at Primark, H&M and Urban Decay. I was provided with a suggested colour palette and I mainly clung to this. I was avoiding the typical pineapples and palm leaf prints, but taking the tropical colours and tailoring them to my wardrobe.

Whilst I was spoilt for choice massively I managed to pull together two outfits with interchangeable accessories.

Spring Outfit One:

With the shades Meadowlark and Arcadia in mind, I went for this beautiful sheer blouse with a floral print and flared sleeves from H&M for £17.99* and paired it with this contrast denim pinafore for £24.99*, also from H&M.

Denim is a S/S must-have every year and no wardrobe is complete without a statement denim piece. Be it a jacket or some funky denim shorts, but for me, it’s this pretty pinny. I took the mustard hues from the blouse and teamed the outfit up with these £6 flats* from Primark. The finishing touch was a yellow circular bag from Accessorize, that I already owned.

On my lips, I’m wearing an Urban Decay 24/7 glide-on lip pencil in the shade Gash (£14.50)*. This was the closest match to the Chilli Oil shade on the colour palette. The pigment in these pencils is crazy and they stay on forever, their staying power is mental and they really do mean 24/7!

Spring Outfit Two:


This outfit was heavily based on the Cherry Tomato shade, opting for a predominantly monochrome look with a bright pop of colour. This entire outfit is from Primark and they have some killer pieces in this season. I went for a simple white bardot crop at £4*. It’s super versatile and can be worn with so much. I wore it with these cute £13 polka dot culottes*, another iconic piece that isn’t dying out any time soon. Primark have so many beautiful patterned culottes in at the moment. I was nearly talked out of another £13 for some mustard palm leaf print babies. I’ll come back for you!

To accessorise and add that dash of summer colour, I went for these heavenly £12 booties* (which also come in other colours), red sunglasses (£2) and a red circular bag for £8* (I must have a thing for oddly shaped handbags). All of these were from Primark. The jacket I’m wearing for this shoot is from Next and the neckerchief from Emporium at Boots.

The yellow accessories in outfit one can also be swapped out for the red accessories in outfit two. I like to do this to switch up the looks and contrast colours in the palette. Keeping the main body of outfit two monochrome means that it can be matched up with any accent colour!

With three floors of over 80 shops and seven restaurants, Intu Potteries should be your first stop for SS18 shopping. If you’re passing the mannequin exhibition, be sure to enter the competition! You could win a £50 shopping voucher by guessing how many flowers make up the instillation!

You can read about the intu Potteries AW campaign here:

Autumn Fashion Trends for AW18 with intu Potteries AD*


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  1. April 10, 2018 / 8:28 am

    Wow, you’ve picked up some really stunning pieces here! I adore the polka dot culottes from Primark, and they’re such an incredible price – I’m sure you’ll get loads of wear out of those across the warmer months.. 🙊 I can definitely see your obsession with weird shaped handbags here, but I think most of the blogosphere is obsessed with round handbags at the minute because they’re so cute, and I love how you’ve styled both of them here! 😍 If I’m ever in the area, I will definitely be heading straight here to shop.. 💃🏼

  2. April 10, 2018 / 8:56 am

    I’ve never heard of Intu before this post but I’ll definitely be looking more into where they are and what they offer now I’ve read this! The outfits you’ve put together are stunning and you look as pretty as ever! Fab post Beff 💕
    Alice Xx

  3. katiemiddleton94
    April 10, 2018 / 10:13 am

    I am living for outfit one! It looks so gorgeous and I wish I could pull that off!

    Katie x

  4. April 10, 2018 / 11:52 am

    I love the Intu at Lakeside it’s great, but I haven’t been able to go in ages. Your outfits look fab as always too! x

  5. April 10, 2018 / 11:53 am

    I’m absolutely in love with both of these styles. I love how you’ve included tropical shades and pops of colour without going full on tropicana!! Plus so may of these items are purse friendly!! So many good bargains I need to check out the denim dress myself! xx

  6. April 10, 2018 / 1:06 pm

    I love the floral mannequins! Gets me really excited for spring! And you picked out some lovely things – I especially love your yellow flats! x

  7. April 11, 2018 / 11:01 am

    Some gorgeous pieces! I love florals for spring.. if it ever arrives!

  8. April 11, 2018 / 6:27 pm

    Absolutely LOVE the second outfit, definitely going to pick up some polka dot trousers after seeing this! 😍

  9. April 11, 2018 / 8:35 pm

    You grabbed some great pieces, I love both outfits but I especially love the second outfit!
    lots of love
    Alicia Xo

  10. April 12, 2018 / 9:53 am

    I think you completely nailed it! I love the outfits you’ve created 😍 I think they really represent the vibe and my fave is the dungaree dress😊😊
    Xoxo Annaleid

  11. April 13, 2018 / 6:57 am

    I love the red outfit! It’s so out there and unusual and red is usually really hard to style but you’ve done an awesome job! x

  12. April 13, 2018 / 5:23 pm

    Love both of these outfits! Especially the first, that blouse and denim dress combo is gorgeous. Wish I had an intu closer, however, whenever I get the chance I pop over to the Lakeside store which is amazing as it has everything x

  13. April 14, 2018 / 10:45 am

    Wow love these looks, they are so spring ready I’m living x

  14. October 10, 2018 / 6:49 pm

    I adore how you matched the setting to the outfits. I am just starting to get into modeling/photography; any advice?

Where I am

Staffordshire, UK

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