After an amazing SS18 campaign, complete with an instillation of floral mannequins, I’ve been invited back to intu Potteries for their cosy AW18 campaign.
This season, the shopping centre is focusing on the four major trends that are absolute essentials for fall. In working with local bloggers, intu Potteries aimed to bring these trends to life. Some of the centre’s top retailers have picked out a selection of clothes, shoes and accessories based on the four trends for bloggers to model for the online campaign.
The four hottest trends revealed by intu Potteries are:
Animal Print – Particularly leopard (YES!!), tiger, ocelot and zebra
Check – From tartan and plaid, to dog tooth and glen check
Silver Partywear – Featuring anything that sparkles such as glitters, metallics, sequins and chrome
And finally, the trend I would be styling: Rust.
As a red-head, deep, rich colours like rust, burnt orange and burgundy are colours I naturally sway towards. I feel these colours have a vintage, 70s vibe which suits me and my personality to a tee! I was very excited to style the trend, and in a way, it felt a little bit like my personal shopping experience. Many of you will know how much I love having other people style me, because it helps me find new cuts and styles that I would have never chosen for myself previously.
A few weeks back, I headed to the centre to see what clothes had been picked out for my photo shoot. A lovely lady from the Urban Decay counter came in and did my makeup for me. She used the Born To Run palette which I have seen Alice Spake rave about here, alongside the ‘Hi Fi Shine’ lipgloss in Dirty Talk. Of course, I was all set in place with none other than the infamous All Nighter setting spray, which really did keep my makeup put under the lights and outfit swaps!
The four retailers styling me included: Primark, Topshop, Monsoon/Accessorize and Debenhams. I have to say they all did incredibly well and I’m certainly going to be treating myself to an item or two when payday comes around.
Primark is my favourite place to pick up inexpensive, fast-fashion or seasonal items. Due to the low cost, I really don’t mind if I don’t wear an item as much as I had hoped to, but nine times out of ten, it certainly gets its cost-per-wear. With new and improved sizing, as well as elevated quality, I’m finding myself in there more and more (with my bank balance being less and less!)
The outfit they chose for me was a transitional outfit that could have been transformed into a more seasonal outfit with a pair of tights and heeled ankle boots. However, as it was, it acted as a pretty great choice for a ‘drinks with the girls’ look.
This faux leather aviator style jacket is very similar to one they stocked last year, and I fell in love with it back then! This year, the temptation may be too strong and it may find its way into my wardrobe. The jumper-skirt combo gives the look a flair of femininity, and I personally like to style the jumper tucked in to accentuate my waist.
In terms of accessories, I already own the matching earrings to this tortoise shell necklace, so of course I am dying to complete the set with this cute pendant.
I love Topshop for picking up those pieces that are made to last, bold statements or items I know I will wear a lot. Recently I bought the beaut pink suit I was styled in for my Personal Shopping blog post, and similarly, I buy a lot of blouses there for those ‘jeans and a nice top’ events.
I already had a preconceived idea that I would like Topshop’s outfit choice the most. I generally liked all of the outfits, but Topshop’s was the one where I loved every item.
I am head over heels for this dress! The shirt style gives it an air of class, with the floaty, midi skirt making it fun with flirty slits up the legs. The statement buckle belt wrapped just above the waist elongates the legs and makes the dress extra sassy. The gold metal detailing on the earrings and bag ties it all together and makes it a gorgeously put-together outfit. 10/10 from me Toppers.
I don’t ever really find myself in Monsoon/Accessorize, not for any particular reason either. I usually pop in pre-Christmas to scout out any handbags or purses I might put on my wishlist. After the outfit they put together for me, I will have to venture in more often to take a look at their clothing range because it is cute!
The ‘trend wall’ in the centre, featuring the four trends, includes style tips for each one. For Rust, it suggests pairing it with Olive, Pear and Poppy shades. The rusty toned blouse paired with the olive coloured skirt and fedora makes a gorgeous combo. For me, with the deep pink necklace and blush bag, this outfit is the one that epitomises the trend wall tip.
Common misconception: Debenhams is expensive.
The clothes Debenhams styled me in were extremely affordable as well as high quality. The two brands they put me in were Jasper Conran and Red Herring.
Their autumn look was cosy and casual, the perfect day time outfit.
Coat – Red Herring: £69
Jeans – Red Herring: £26
Jumper – Red Herring: £25
Bag – Jasper Conran: £65
Shoes – Jasper Conran: £55
Can we talk about this tan teddy coat?! This luxe statement coat is to die for and at under £70, it’s a total steal. Teddy coats come back into season year in, year out, which I am totally here for because it’s like wearing a dressing gown out of the house. As for the jeans, I don’t really wear blue, usually opting for black skinnies. However, being styled in them has made me want to find my perfect pair of blue jeans.
For all out AW18 fashion needs, look no further than intu Potteries. Their trend wall will provide all the tips on the hot trends you need, as well as complimentary colours and outfit ideas. Next to the wall is a huge magazine where you can hop in and have your photo as a cover star. To be in with the chance of winning a Topshop Personal Shopping Experience and £100 voucher, tag @intupotteries in your pictures! Happy shopping babes!
*This is a sponsored post for intu Potteries, but all views are my own*