Is Anastasia Beverly Hills Dipbrow Pomade Worth The Money?

The Anastasia Beverly Hills dipbrow pomade changed my life. Dramatic, but honest.

My brows have always been on the bushy side, and lack pigment. The hairs are white, and I have to frequently have them laminated and tinted. Before I discovered ABH dipbow and lamination, I would draw my brows on quite heavily and boxy – I was young, and lacked skill.

But when I got my first dipbrow in 2018, the brow game changed forever.

Dipbrow comes in at £19, which is 8x the price I’ve ever paid for a brow product. Is it worth it, though? Absolutely.

My other holy grail brow product is the £2.49 brow gel from Natural Collection, and with the ABH dipbrow, it’s an absolute dream team.


I use the shade Auburn as I’m fair-skinned and a redhead. I like my brows darker than my hair but not too dark. Medium brown and soft brown seemed too ashy toned so I felt auburn would suit me much better. The product comes in 11 shades from blonde to ebony, so there’s always a shade to suit the colour you’re after.

The quality of the product is very luxe. The pots are only small but heavy with the brand name on the side and the logo on the lid. In the past I’ve used the Freedom dupe for the product and in comparison, ABH looks and feels more like a luxury product. My first pot lasted 18 months before it started to go dry and I had to buy a new one.

To groom my brows, I brush through the Natural Collection brow gel to give my brows some shape and colour. When applying the dipbrow, I use an Ecotools angled brush to line the lower brow line. Then I use hair like strokes to shape the arch then fill in the end. I use a spoolie to brush the product through the brow and fill in any sparse areas, then define the front of my brow with the brush and whatever product residue is on it.

I find it an incredibly easy product to work with and you really don’t need to use a lot of it either. The formula is creamy and glides on like a dream. I’ve found with other brow pomades like Freedom and Benefit’s Ka-Brow that you have to constantly keep going back into the product, but with Dipbrow a little goes a long way.

With Dipbrow I have been achieving a much more fluffy, natural but sharp brow. I can create a gradual fade and it’s given me a real confidence boost. I’m finally getting what I want from my makeup.




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  1. March 25, 2018 / 12:31 pm

    Been so intrigued by this for a while now. Love the fact you’ve given an honest review. Might have to try this myself!

  2. March 25, 2018 / 3:40 pm

    I’ve only heard good things about this!! I must be the only person who doesn’t fill in their eyebrows when they go out hahaha

  3. March 25, 2018 / 10:31 pm

    Dipbrow seriously is amazing! I’ve stayed loyal to it for years, and one pot lasts forever. It’ll dry out before you run out of it, and even if it dries out, some oil will revive it!

  4. March 25, 2018 / 11:24 pm

    This is my go to brow product! Soft formula and amazing pigmentation, great review and photos sweet ❤️

  5. March 26, 2018 / 8:26 am

    Beautiful! I’ve wanted to get my hands on it, but I’ve got a dupe which I love. Though I would love to see the difference between the 2 x

  6. March 26, 2018 / 10:04 am

    I bought the NYX pomade a little while a go hoping it would be a good dupe for this one. I did like it but I expect it’s nowhere near as good as the ABH. I might have to take the plunge and buy it as it sounds ideal for getting my brows to look how I want them to. xx

  7. March 26, 2018 / 11:13 am

    I don’t think any brow product comes close to it – I’ve got two shades and love them both x

  8. March 26, 2018 / 12:23 pm

    I really want to get my hands on this, I just need to work out my shade! My sister has it and she absolutely loves it too! x

  9. March 28, 2018 / 11:45 am

    This is my absolute all-time favourite brow product – I’ve had mine for absolutely ages and it’s still nowhere near running out! Great post! x

  10. katiemiddleton94
    March 28, 2018 / 11:06 pm

    The pomade is my holy grail brow product. I’ve had it for the last 3 years and I literally can’t even consider a different product. This is my fave!

    Katie x

  11. March 30, 2018 / 11:40 pm

    I’ve been super considering this, everyone looks fab when they use it and tbh my brow products aren’t cutting it anymore xx

    Lily | The Wellbeing Edit

    • beffshuff
      March 30, 2018 / 11:41 pm

      this is how I was feeling… my products just weren’t giving me what I wanted!

  12. March 31, 2018 / 6:29 pm

    I’ve been ‘umming’ and ‘ahhing’ about trying a brow pomade Beff and maybe I should try one! Your post has made the ABH offering sound so tempting but I just can’t afford it at the moment :'( . I am however quite tempted to try the Makeup Revolution one though. Have you ever tried it? I’ve only ever really used powder to fill and define my brows (with the occasional and disastoous use of a pencil here and there!). Is it easy to get the hang of using pomade?

    Ellie Xx

    • beffshuff
      March 31, 2018 / 9:44 pm

      I havent tried the revolution one but I have used the Freedom one, which is also by Tam beauty who make revolution! It’s £5 and a great starting point! I loved it but I was so desperate for a more luxe product x

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